A website is like a good pair of jeans. It's comfortable, it fits well, and it gets the job done day in and day out. But just like those trusty jeans, there comes a time when a website needs an update. For some of our clients, it may have been a few years since the last redesign. For others, they may never had an efficient, effective site to begin with. Whatever the case may be, there are a few telltale signs that it might be time for you to update your website.
1. Your site is no longer mobile-friendly.
In today's world, more people than ever are accessing the internet on their phones and tablets. In fact, according to Statista, over 50% of all web traffic now comes from mobile devices. So, if your site isn't optimized for mobile viewing, you're missing out on a huge chunk of potential traffic. Not to mention, Google now punishes sites that aren't mobile-friendly by giving them lower search rankings. Ouch!
2. Your competitors have better websites than you do.
When was the last time you took a look at your competitors' websites? If it's been a while, now might be a good time to take another look. We’ll wait… See anything they're doing that you're not? Are their sites easier to navigate? More visually appealing? If so, it might be time to give your own site a little face-lift to stay competitive.
3. You're not getting any leads from your website.
If you're not generating any leads or sales from your website, that's a pretty clear sign that something needs to change. It could be something as simple as adding an email capture form or call-to-action button to your home page. It may also mean your website isn’t serving your target audience, and you need to revamp the site’s architecture.
4. You're not getting any organic traffic from Google.
If you've noticed that your organic traffic from Google has plateaued or even decreased in recent months, it could be due to changes in Google's algorithm (which happens frequently). Or, it could be because your website is outdated and no longer meets Google's standards for quality content and design. Either way, it's time for a change if you want to start ranking higher in search results again.
5. You can’t update your site or are limited with updates.
Over time, you may have experienced turnover, and during that reshuffle, some knowledge may have been lost, including the password to the CMS. If you can’t update your site, it’s time to either track down that log-in or start over. A new site gives you the chance to make large sweeping improvements your current CMS might not be able to make, or you might not have access to make.
If you’re experiencing any (or maybe all) of the above issues, it may be time to budget for a new website. Learn more about our pricing and packages here.
