Royal Caribbean Group
Royal Caribbean hosted two employee summits in 2019 - Spark, for global HR employees, and Ignite, for leadership team members. Cohesive was engaged to provide event branding, presentation materials, swag design, handouts, and online elements like a microsite and email campaigns. Attendee engagement was high and Royal Caribbean received great feedback on the themes and overall execution of the events.
Our first task was to create a brand that evoked playfulness and the fun of Royal Caribbean, while having enough extensibility to brand a week's worth of materials. Digitally, we created a custom Powerpoint template for speakers to use in their materials, creating a seamless attendee experience. We also created a microsite for participants to download materials after the event. The biggest physical Spark item was a workbook handed out to each participant. We designed a 32 page booklet packed full of activities and discussion prompts for each of the five days attendees gathered. Cohesive helped create a custom set of discussion cards, filled with conversation topics and themed in the Spark colors. In addition, we designed a wide range of ancillary swag materials, including water bottles, name tags, wireless chargers—even custom wrapping paper for parting gifts—to help leave a lasting impression for guests after they went back to their jobs.
Our first task was to create a brand that evoked playfulness and the fun of Royal Caribbean, while having enough extensibility to brand a week's worth of materials. Digitally, we created a custom Powerpoint template for speakers to use in their materials, creating a seamless attendee experience. We also created a microsite for participants to download materials after the event. The biggest physical Spark item was a workbook handed out to each participant. We designed a 32 page booklet packed full of activities and discussion prompts for each of the five days attendees gathered. Cohesive helped create a custom set of discussion cards, filled with conversation topics and themed in the Spark colors. In addition, we designed a wide range of ancillary swag materials, including water bottles, name tags, wireless chargers—even custom wrapping paper for parting gifts—to help leave a lasting impression for guests after they went back to their jobs.
This conference was for leaders and executives across Royal Caribbean, so the environmental graphics and materials had to stand out. Once again the first task was to create a memorable brand. Once established, Cohesive extended the brand into the real world with video wall backgrounds, environmental elements like breakout room graphics, a custom belly band book wrapper for the book included in gift bags, and handouts and worksheets. Digitally, we created a custom Powerpoint template deck that each keynote speaker could click to apply to their slides, provided graphics to theme a white-labeled event app, created a microsite for attendees to download materials afterward, and crafted an email campaign to provide touchpoints before, during, and after the event.
This conference was for leaders and executives across Royal Caribbean, so the environmental graphics and materials had to stand out. Once again the first task was to create a memorable brand. Once established, Cohesive extended the brand into the real world with video wall backgrounds, environmental elements like breakout room graphics, a custom belly band book wrapper for the book included in gift bags, and handouts and worksheets. Digitally, we created a custom Powerpoint template deck that each keynote speaker could click to apply to their slides, provided graphics to theme a white-labeled event app, created a microsite for attendees to download materials afterward, and crafted an email campaign to provide touchpoints before, during, and after the event.
