Cedar Falls Downtown District
Rapid economic growth in downtown Cedar Falls lead to an identity crisis for Cedar Falls Community Main Street. The organization needed a brand that included a wider geographic footprint beyond Main Street.
We spoke with area business owners to understand what drew them to the downtown location. Our goal was to understand the inner workings of their business and the customers they serve.
We spoke with area business owners to understand what drew them to the downtown location. Our goal was to understand the inner workings of their business and the customers they serve.
From our customer survey, we learned Cedar Falls Main Street is well-regarded and seen as a tourist destination. The survey also uncovered most respondents already refer to the area as downtown. This finding helped finalize our brand name.
From our customer survey, we learned Cedar Falls Main Street is well-regarded and seen as a tourist destination. The survey also uncovered most respondents already refer to the area as downtown. This finding helped finalize our brand name.
With each logo design, we focused on telling the story of Cedar Falls Downtown and creating something that would resonate with its audience.The final iteration told the geographical story of the downtown area. The curved line through the D is a map outline of the unique Main Street, while the rest of the D encompasses the side streets that make up the new Downtown District.
With each logo design, we focused on telling the story of Cedar Falls Downtown and creating something that would resonate with its audience.The final iteration told the geographical story of the downtown area. The curved line through the D is a map outline of the unique Main Street, while the rest of the D encompasses the side streets that make up the new Downtown District.
The next step was to develop a marketing campaign to roll out the new brand system. Instead of “selling the downtown district, we focused on a holistic approach.” We wanted the campaign to focus on what the brand represented rather than itself.
